Case study

The Set

A music platform where independent artists release music, sell beats and merch, and keep 80% of every sale.

Industry: Music and independent artists
Location: United States, online
Launched: 2026
Services: Website design, Payments, Installs like an app, SEO and AEO

The client

The Set is a home for independent artists. Fans stream new music, buy beats and merch, and find events, all straight from the artist.

The challenge

Independent artists needed one place to release music, sell to fans and get paid, without signing away their masters to a label.

What we built

An artist store for music, beats and merch, paid by card through Stripe
A live feed of new drops and sales on the homepage
Pages for artists, beats, events, collabs and news
Plans and pricing artists can sign up for online
Installs on a phone like an app
News articles and Schema code so Google and AI can find it

Where it is now

Live at theset.vip and taking real card payments, with artists keeping 80% of each sale.

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